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Oct 31, 2019 - 08:53 PM
The official definition of ambush marketing is all intentional and unintentional attempts to create a false or unauthorized association (whether direct or indirect) with the event. Ambush marketing includes a third part use of creative means to generate a false association with the event; a third part infringement of the various laws that protect the use of events properties and a third part interference with the legitimate marketing activities of official partners.
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