Oct 31, 2019 - 08:59 PM
Given the huge variety of communications, outputs mean that consistency of application of the event?s vision is critical. This consistency will require constant monitoring and the involvement and support of the organizer's leadership. Digital media platforms also enhance brand experience offering different tools to connect fans and other stakeholders to the event in an emotional and also a very practical way. Therefore, a plan of action is needed to explore digital tools in the best way to promote the events brand. Digital media strategy is key and is recommended from a part of the broader communication strategy to ensure consistency.